Co-Founder Frank Gallo ventures to England for a cutting/coloring program. While training, he comes across a new technique using foil to color hair. Recognizing this as the future of highlights, he returns home and begins implementing this new system into his salon with impressive results, replacing caps.
Innovation is key. After selling pre-cut sheets for a little over a year, the duo decided to introduce the 5lb roll, and along with it, the first dispenser which can still be found in salons today. Distributors start coming on board, realizing the potential of highlighting foil.
The first trade show. Framar exhibited at the Toronto ABA to showcase, demonstrate and instruct stylists on the benefits and techniques of using foil.
Looking to give a broader range of foil to their clients, Framar introduced colored roll foil. 1lb rolls were brought in as well to satisfy the needs of the color tech with minimal working space.
Space became limited as production and customer base grew. Framar moves into a 3000sq.ft facility and becomes incorporated. A new facility brings on a new name ‘Framar International’ and the company begins to sell its product line across North America.
Foil production is brought in-house to reduce costs for customers. All pre-cut sheets to this day, are made proudly in Canada. Framar develops an innovative system to inter-weave foil with tissue, cut it to any size to meet any and all customer needs, shrink wrap, package and distribute, all done on-location.
An ever increasing product line, coupled with a growing customer base shifted Framar International into an even bigger warehouse, the current location and new home of Foil It!
MASSIVE re-vamp including a new website, packaging, products, trade show booth and promotional materials are launched that brings creativity and innovation to the forefront.
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